The beauty and salon industry is growing rapidly with a huge base of consumers entering it every year at a rate of 15-20%. The emergence and growth of the spa and beauty salon industry in India has been unprecedented. It is currently estimated at USD 950 million. The industry is pegged to reach $190 billion by 2024.

There’s a lot of potential in the Indian beauty and salon industry. Consumers are becoming more aspiration driven which has led to evolution of concept of grooming and beauty for both the male and female segment in order to enhance their appearances. The revenue is expected to rise because of increases in per capita disposable income and declining unemployment over the last five years. Even the consumers are ready to pay a premium amount to pamper themselves with these services. The rising affluence of the middle-class segment has upgraded their consumption lifestyle and increased their willingness to buy beauty products and services. The rise in women entering the work force has increased the beauty business especially hair and nails.

The beauty industry has always been resilient and bounced right back in times of adversity. Though this current scenario presents a unique set of challenges, as an established brand with a diverse presence across India and in Dubai it enables us to better assimilate learning’s, implement new SOP’s & enhanced ways of operating in a speedier manner. We are able to offer & design some of the best practices in the industry be it hygiene & safety protocols or new improved ways of doing business. Working with a brand like Juice also ensures an in depth understanding of changing customer trends, assistance in developing new business models to address these trends, better information flow to comprehend these new emerging market demands. To ensure a healthy business also requires a greater partnership between all the stakeholders; being a large brand we are able to have a greater leverage over our stakeholders. As a trusted name among customers we are also able to retain customer confidence in these trying times thereby ensuring business stability.